The two terms are often used to describe the same type of product - both by users and printing companies.
In years gone by, a flyer was a printed sheet used to promote events, club nights, music gigs etc. The term ‘club flyer’ was at one time in common use. A leaflet in the past was generally used to distribute information or advertising for political parties or charities. Now the word ‘flyer’ or ‘leaflet’ often describes the same thing. These are the Eazy Print definitions:
A flyer is a single unfolded sheet of paper, printed either single or double-sided, containing information – usually advertising. The paper should be a board weight, such as 300gsm or 350gsm.
A leaflet is a single sheet of paper, printed either single or double-sided, which may be supplied flat or folded. The leaflet contains marketing or advertising information. The paper used should be a weight such as 130gsm, 150gsm or 170gsm.
It’s important that everything should be named correctly. If a product is given the wrong name, there could be cost implications. Flyers and leaflets are exempt from VAT. Data capture cards could be described as flyers, but they attract VAT.
Whatever your requirements – leaflets or flyers – Eazy Print offers a fantastic list of products to suit any occasion.